The End of Viral Marketing?

Image via Wikipedia

Yes, I’m still in Italy and on holidays. However, I’ve come across this little piece of news in my feeds that I need to flag up.
On Monday 26th, a new law comes into effect in the UK (Consumer Protection from Unfair Trading Regulations 200 to protect consumers from ‘stealth marketing‘ - i.e. underhand [...]

lenina was suspended from WordPress (but is back again)

In case you’ve been wondering where I’ve been:
My WP account was had been suspended since last Friday 11th (!!!), and I’ve been on a business trip so had been unable to sort it out.
Back now though. Will remove FreeRice and won’t use Zemanta till I know for sure, just in case
Read below what [...]

Mad Men Season on BBC 4

I got into this a bit late, though I knew it was on (it doesn’t help that on the BBC website this supposed ‘Mad Men’ season isn’t actually promoted on their website in a separate section, which is annoying if you want to find out more).
From what I gather, this ‘Mad Men’ - season [...]

werbung gegen realität

Some Germans have been taking pictures of food product packaging, then taking the food out and photographing what it really looks like
I quite like it - it’s very simple - though a lot of the ready-made meals used are very German and as such unrecognisable for us here. Imagine doing it for Spam [...]

Moving Image Advertising in London

London is terrible (we all know that). What I’ve noticed for a while, and which was brought to my attention again yesterday is that the advertising on its tube has taken on evil proportions - it now increasingly uses moving image.
After googling a bit, I found that the digital posters and panels featuring moving image [...]

Mother’s Day Tomorrow (UK Only)

Just a little reminder to everyone in the UK that it’s Mother’s Day tomorrow. I of course have been avoiding / ‘forgetting’ about MD for about 10 years now. The reason being that in Germany, it’s on a different day (I think the 2nd Sunday in May).
Thus, I’ve always been aware that the UK MD, [...]

Web 2.0 Peaked in 2007

I’m going to say something controversial today. The goldrush of web 2.0 is over. 2007 was the year of Facebook, and of brands latching on to social media, desperate to get a slice of the action.
Now, everyone seems to have sobered up a bit. Facebook is seeing a decline in its users, while YouTube have [...]

Work Your Proper Hours - Day (22nd February)

Friday was my last day at work. Only that I have to go in tomorrow and work an extra day just to finish stuff off. I don’t mind too much - I’m giving them one day and one day only - however, the issue highlights the media industry’s unpaid £288m overtime to which surely I [...]

Working client-side vs. working for an agency

I currently work in an agency, with lots of different clients. This means that clients approach us (or we go out and get new business) and develop advertising/marketing campaigns, primarily using social media.
My new job will be working client-side - i.e. I will be working in a ‘corporation’, and we will be a ‘client’ and [...]

Why Fan-sumerism May Work

Facebook pages have been around for a wee while now (since the beginning of November, I think). I noticed recently that they’ve started pushing this feature a bit more on FB itself: When logging on today, I noticed the following message:

I promply searched for one of my favourite bands and to my delight discovered they [...]