Developing a Personal Brand

I’ve been thinking about my ‘personal brand’ and whether/how I should develop it. I’m plagued forever by the private/public dichotomy, in that I’m very guarded about my online identity and don’t really want to push my real name out into the ‘web 2.0 sphere’.
However, I realise that I have to do something for my horizontal [...]

The End of Viral Marketing?

Image via Wikipedia

Yes, I’m still in Italy and on holidays. However, I’ve come across this little piece of news in my feeds that I need to flag up.
On Monday 26th, a new law comes into effect in the UK (Consumer Protection from Unfair Trading Regulations 200 to protect consumers from ‘stealth marketing‘ - i.e. underhand [...]

lenina grasps SEO (= steal source code)

I think I’ve finally understood SEO. I’ve always known the importance of SEO and especially, natural search (e.g. importance of title tag, always provide meta description and keywords), but in practice have never really had to bother with stuff in the header tag, or felt it necessary (e.g. I have a website relating to my [...]

How to Get a Job that You Like

I’ve miraculously ended up with a job that I like. Why miraculously? Because I started late, and for ages didn’t know what it is I actually wanted to do.
Here are a few tips to help you find your dream job.
1. Don’t work for long periods of time in a job that you don’t like
This [...]

Mother’s Day Tomorrow (UK Only)

Just a little reminder to everyone in the UK that it’s Mother’s Day tomorrow. I of course have been avoiding / ‘forgetting’ about MD for about 10 years now. The reason being that in Germany, it’s on a different day (I think the 2nd Sunday in May).
Thus, I’ve always been aware that the UK MD, [...]

Web 2.0 Peaked in 2007

I’m going to say something controversial today. The goldrush of web 2.0 is over. 2007 was the year of Facebook, and of brands latching on to social media, desperate to get a slice of the action.
Now, everyone seems to have sobered up a bit. Facebook is seeing a decline in its users, while YouTube have [...]

Working client-side vs. working for an agency

I currently work in an agency, with lots of different clients. This means that clients approach us (or we go out and get new business) and develop advertising/marketing campaigns, primarily using social media.
My new job will be working client-side - i.e. I will be working in a ‘corporation’, and we will be a ‘client’ and [...]

Don’t send me the Elf Yourself viral

I’ve now received the Elf Yourself - viral website from 4 different people :S

First, back in November, from some guys at the agency I work for - they sent it round to the whole office
A week or so ago, a friend sent it to me
Shortly after, another friend, residing in Italy, did the same
And finally, [...]

Why Fan-sumerism May Work

Facebook pages have been around for a wee while now (since the beginning of November, I think). I noticed recently that they’ve started pushing this feature a bit more on FB itself: When logging on today, I noticed the following message:

I promply searched for one of my favourite bands and to my delight discovered they [...]

Slow Websites: FUCK OFF!

I’ve been doing this consultancy project recently, and I’m doing some research into the online leisure industry. What REALLY REALLY bugs me is that some of these websites are really fucking slow. They cram loads and loads of content onto their site, but seemingly don’t have the capacity to cope with all this content or [...]