I stumbled across someone’s old school online community blog a few months back – a guy that worked at the BBC in the early 00s and who has been blogging since 2005. It reminded me of my own blog, as I had discussed things like Facebook in 2007 (when they launched brand pages), in 2009 (when they started advertising), and in 2011 (when they tried to get me to set my homepage to Facebook).
Zero Intention:
I had no intention of restarting this blog but two reasons caused me to do so:
- Seeing a young YouTuber’s YT channel (19-year-old)
- Thinking I have a role to play (I am part of an older online culture, web 1.0 if you will)
When reading back some of my old blog posts, I used to approach and interpret the Internet largely through a media angle. Partially because I originally had a cultural studies / media background (rather than a business and management one), but partially also because ‘in those days’ it wasn’t as commercialised as it is today (this blog didn’t use to have ads when I wrote my first post on 21 July 2006.)
Now I see everything through the ‘Marketing’ angle, even the draft title for this blog post was a click-baity SEO headline! So. I always wear my marketing / brand / blah blah head. I can’t look at digital media neutrally any more – I existing in the matrix so to speak (as a personal brand).
I need to take a meta–angle. It is quite difficult to have a ‘voice’.
Archive publication:
I also thought it would be useful to make the site available again to be crawled by the search engines (this means they’ll be shown in the Google search results pages).
There is some useful content e.g. in relation to the time when I did my PhD (this blog originally documented my PhD journey, see e.g. the PhD Viva (= oral examination) category. The category list on the right admittedly is rather chaotic!
I may have even have time to do some more tidying over the summer 😀