This strikes me as a great idea – and no doubt other ‘celebs’ already have a ‘personal online brand manager’.
Britney Spears (well… her ‘people’) is looking for her own Brand/Social Media Manager. Apparently this was posted on the Harvard-only private job board (according to TechCrunch, link above).
You don’t have to be posh to be geeky. I’d say rather the opposite. There again, Facebook was founded by Mr. Zuckerberg while at Harvard, I believe.
Either way, I can’t think of anything duller than having to maintain Ms Spears’ various online identities. Yawn.